Why We Say No to Fast Fashion (And You Should Too)

At So Hilarious, we believe clothes should make you feel good — not guilty.
That’s why we’re committed to doing things differently from the fast fashion giants that are wrecking our planet.

Fast fashion is built on overproduction, cheap materials, and waste — and the cost isn’t just what’s on the price tag. It’s environmental devastation, unethical labor practices, and mountains of clothes that end up in landfills after just a few wears.

Here’s why fast fashion is such a big problem:

• Pollution: The fashion industry produces 10% of global carbon emissions — more than all international flights and maritime shipping combined.

• Waste: Fast fashion brands overproduce like crazy, and around 85% of textiles end up in landfills every year.

• Toxic Chemicals: Cheap dyes and synthetic fabrics release microplastics into our oceans and harmful chemicals into our soil and waterways.

• Exploitation: Behind those bargain prices are garment workers, often underpaid and working in unsafe conditions.

At So Hilarious, we believe in slowing things down — for the planet, for people, and for a future we actually want to live in. And we understand that people still want to shop, but they want to do so knowing that their clothes come from a place of responsibility and care. You deserve to feel good about what you buy — and where it comes from.

Here’s how we’re different:

🌱 100% Organic Cotton: All our clothing is made with certified organic cotton, which uses less water, no harmful pesticides, and is safer for farmers and the environment.

🌈 Fairtrade Certificate on our products: We know the exact factory where it's been made and how the workers are being treated. 

🖌️ Non-Toxic, Eco-Friendly Inks: Our designs are printed using water-based, non-toxic inks — better for your skin and the planet.

🧵 Print-On-Demand Production: We only print when you order. No mass production. No warehouses full of unsold stock. No waste. Just what you actually want, when you want it.

🏳️🌈 Designed for LGBTQ+ Folks, Feminists, and Allies Everywhere: Our designs celebrate queer joy, feminist power, and human authenticity. Wear them however you identify — our clothes are made for everyone who believes in equality, humour, and making the world better (and a little bit funnier).

We’re not just about making a statement — we’re about making change.
Every time you choose So Hilarious, you’re saying yes to sustainability, self-expression, and a world that’s a whole lot more colourful and kind.

Ready to wear your values (and look hilarious doing it)?
Shop our ethical collection here.